Bulgaria's second largest city anticipates seeing the doors open of the newest trade and entertainment Mall Plovdiv. The huge project to cost EUR 40 M was given the green light Tuesday by the investors from Cinema City International, Aviv Group and construction entrepreneur Dimitar Yazov.

Mall Plovdiv will spread on an area of 17 decares bordered by Svoboda Blvd and Perushtitza Street in the southern Bulgarian city. ''We expect that the trade and entertainment hearth of Plovdiv meet its first visitors in 2008,'' the project's chief manager Petar Dudolenski said at the go-ahead ceremony. The construction and realization of Mall Plovdiv will follow the tracks of its predecessor in the capital city - Mall of Sofia - as both major projects are masterminded by the same concept investment and PR expertise parties.

Aviv Group and Cinema City International were the pioneer owners of Mall of Sofia before its acquisition by GE Real Estate and Quinlan Private. The conceptual and project designs, the real estate and the legal consultancy of Mall Plovdiv are in the hands of the same teams who made real the highly successful Mall of Sofia. Bulgaria's PR leader M3 Communications Group, Inc. is also implementing its Mall of Sofia experience into the new project of Mall Plovdiv.